Maitake Products,
Inc., a global leader in medicinal mushroom extract supplements, announced
today that it is changing its name to Mushroom Wisdom, Inc. as of January 1, 2010. The new name will recognize that the
company's product line now includes numerous medicinal mushroom extract
supplements beyond those derived solely from Maitake mushrooms.
"With the continued
expansion of our product line beyond Maitake-only supplements, including the
success of our Amyloban® 3399 brain
function supplement that is derived from Lion's Mane mushrooms, the time has
come for a more inclusive company name," said Michael Shirota, President & CEO. "Mushroom Wisdom fits
perfectly."
In 1991, Maitake Products, Inc. introduced the
healthful benefits of Maitake mushrooms to the
American daily lifestyle under the Grifron®
brand name. The product line included Maitake D-Fraction® for ultimate immune
support and Maitake SX-Fraction® to help maintain healthy blood
sugar levels.* Both products are
category leaders.
In 2001 the company
launched its Mushroom Wisdom® line, which includes "D-fraction" in combination with extracts
derived from other types of medicinal mushrooms. These include Super Reishi,
Super Royal Agaricus, Super Tremella,
Super Turkey Tail, Super Shitake, Super Lion's Mane, Super Cordyceps,
and the Breast Mate® and Prost-Mate® targeted formulas.
The newest Mushroom
Wisdom supplement is Amyloban® 3399, which
supports healthy brain function.* Extracted
from Lion's Mane, Amyloban® 3399 contains
a patented, active ingredient shown to inhibit the formation of toxic peptide
in brain cells.* It also contains other active compounds
that may stimulate production of Nerve Growth Factor (NGF) in the brain.* The
Mushroom Wisdom name will now replace Maitake Products as the corporate name. The Grifron® brand name will be discontinued.
"The Mushroom Wisdom
name can easily encompass our complete line of medicinal mushroom extract
supplements, and already has significant recognition among consumers and the
retail trade," said Shirota. "The
name also reflects centuries-old knowledge in Japan
and China
regarding the benefits of medicinal mushrooms, the extensive mycological
research that our company supports, and the growing number of American
consumers who are becoming more knowledgeable about the health benefits of
medicinal mushrooms."
The name
change will be phased in over several months.
*
These statements have not been evaluated by the Food and Drug Administration. These products are not intended to
diagnose, treat, cure or prevent any disease.
